Setup Hero

Ministry of Economy Approved
★★★★★ 4.9 · 300+ Brands
Our Services · Trademark

Secure your brand identity in the UAE

Protect your intellectual property, logos, and business name across all 7 Emirates. We handle the preliminary searches, Arabic translations, and complete Ministry of Economy filing process.

Get Started Pricing
10-Year Protection
Valid across the UAE
Ministry of Economy
Official registration
Arabic Translation
Included in filing
45 NICE Classes
Comprehensive categorization

OVERVIEW

Make Your Brand Official

Your brand is one of your most valuable business assets. A registered trademark helps protect your name, logo, and brand identity while giving you stronger legal protection in the UAE.

At SetupHero, we simplify the trademark registration process and handle the administrative requirements so you can focus on building your business.

OUR SERVICES

Complete Trademark Registration Support

From initial checks to final registration, our team guides you through the process.

Trademark Search

Check your proposed brand name or logo before submitting your application.

Application Preparation

Prepare and submit the required trademark application and supporting documents.

Government Filing

Handle the registration process with the UAE Ministry of Economy.

Publication & Objection Support

Guide you through the publication stage and the applicable objection period.

Final Registration

Complete the final registration requirements and help obtain your trademark certificate.

Ongoing Support

Get assistance with trademark-related amendments, renewals, and other services when required.

PROCESS ROADMAP

A Simple Process From Application to Registration

01

Trademark Assessment

We review your brand name, logo, and intended business activities.

02

Search & Preparation

We conduct the necessary checks and prepare your application documents.

03

Application Submission

Your trademark application is submitted to the UAE Ministry of Economy.

04

Examination

The application goes through the official examination process.

05

Publication

Once accepted, the trademark is published in the official Trademark Bulletin.

06

Final Registration

After the objection period, we complete the final registration and certificate issuance.

The UAE Ministry of Economy currently states that accepted trademarks are published in the official bulletin and that a 30-day objection period applies after publication.

600+
Active Clients
100%
Compliance Rate
7d
Report Delivery
5+
Years Experience
UAE Trademark Registration
500+
Clients
100%
Compliance
5yr
Experience

PREREQUISITES

What You'll Need

Depending on the applicant and application structure, requirements may include:

Trademark name or logo
Applicant/company info
Commercial/trade licence
Power of Attorney
ID & business documents
Classification & activities
For foreign trademark owners, the UAE Ministry of Economy states that applications must be submitted through a registered trademark agent with the required notarized and legally translated Power of Attorney.

TRADEMARK UAE

Secure Your Brand Identity

Transparent, flat-rate pricing for intellectual property protection in the UAE. No hidden fees.

Prices are approximate conversions. Final invoices are issued in AED.

BASIC

Search & File

For businesses ready to initiate the trademark application.

$ 300 / per class

Ministry fees not included

  • Comprehensive TM Search
  • Class Classification Setup
  • Initial Application Filing
  • Email Support
  • Ministry Publication
  • Final Certificate
  • Objection Handling
Choose Basic
MOST POPULAR

STANDARD

Full Registration

End-to-end management from filing to the final certificate.

$ 2,500 / per class

Standard Gov Fees Included

  • Everything in Basic
  • Ministry Follow-ups
  • Official Journal Publication
  • Final Certificate Handover
  • Dedicated IP Consultant
  • Priority Email & Chat
  • Objection Handling
Choose Standard

PREMIUM

Brand Shield

Complete registration plus 1-year monitoring & defense.

$ 3,500 / per class

Comprehensive Protection

  • Everything in Standard
  • Objection & Oppositions
  • 1-Year TM Monitoring
  • Legal Defense Advisory
  • Renewal Reminders
  • Custom IP Strategy Call
  • VIP Account Manager
Choose Premium

Need to file in multiple classes? Contact us for a custom quote →

THE SETUPHERO ADVANTAGE

We Make Trademark Registration Simple

Expert Guidance

Get practical support throughout the registration process.

End-to-End Handling

From preparation and filing to publication and final registration.

Clear Communication

Know what is happening at every stage of your application.

One Point of Contact

Work with a dedicated team instead of navigating the process alone.

Business-Focused Support

We understand that trademark protection is part of building a successful business — not just completing paperwork.

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Client Feedback

What our clients think

4.9/5 Rating
Verified

"Shiraz and the team were excellent at making sure our needs were met. We were quite scared about making the jump into a decision this big, but they made sure we had limited worries and walked us through everything with no issues. Would highly recommend."

R
Reid

"Shiraz was an amazing referral. At first I was apprehensive, but after speaking with him and understanding the process I felt extremely comfortable. Efficient, professional, and highly recommended."

J
Jake Peters

"Shiraz and team were great. From the first call all the way to the end I felt supported and guided in the right direction. If you're coming from overseas and want quick turnarounds with expert guidance, do yourself a favor and hire these guys."

G
Goyo

"Setting up my UAE assets as someone moving from Australia to Dubai with SetupHero was extremely easy, seamless and efficient. They handle everything and go above and beyond, and can connect you with all the right people."

S
Samuel Napier

"Setup Hero made our move to Dubai so smooth and stress-free. They guided us through every step — from setting up the business to securing residency for both myself and my wife. I couldn't recommend them enough."

R
Ramie Sabbagh

"Shiraz and Setup Hero made my Dubai company setup effortless and very fast — banking, paperwork, and operations all handled with speed and precision. If you want to maximize UAE tax advantages, Shiraz is the guy."

C
Chris Tornow

"Wonderful experience dealing with Shiraz and the SetupHero team for the past 4 years — from setting up a company in the free zone to immigration issues, their team is almost 24/7 and always accessible."

N
Nishanth Reddy

"Moving countries can be overwhelming, but Setup Hero made everything so easy. They guided us through the business setup and handled my residency with such care and efficiency. I always felt reassured and informed."

E
Eleni Georgiadis

"Everything was handled efficiently setting up a business and moving from Australia. I particularly enjoyed that they organized a driver to get to all the required locations. Would recommend."

D
Dan Jay

"Shiraz and his team guided us through moving our lives from Australia to Dubai, making what seemed like a complex journey so simple. The thing I appreciate most is the ongoing support — they're always there to assist."

B
Brad Zich

"Shiraz and his team are absolute professionals — they know all the laws very well and make you feel confident and safe due to their organised processes and depth of knowledge."

S
Stephen Whittaker

"Great team, took care of all my company set up in Dubai perfectly."

M
Miguel Carvalhal

"After talking to a few companies that seemed untrustworthy, my first call with Shiraz told me SetupHero was the real deal. Fast responses and clear direction — especially important since we had only 4 days to get everything sorted."

C
Chase Cookson

"Absolutely seamless experience. Shiraz runs this company with true professionalism — his team handled my business license, Emirates ID, medical tests and even opened my bank account. Someone was physically with me at every step."

H
Hisham Fazil

"Highly professional from the very start. Our first introductory call gave us the confidence to move forward, and now, with full trust in your approach, we're delighted to engage with you again for our second major project."

S
Sumeet Puri

"From day one, Shiraz and the team made everything smooth — drivers for appointments, no waiting lines, fast communication and zero friction. What stood out most was their care; they genuinely wanted to help, not just chase revenue."

A
Arno Vanmassenhove

"Great experience and on time. I recommend and appreciate the team for their efforts. Highly recommended."

K
Khaldoun Mansour

"Amazing experience with SetupHero setting me up in Dubai from Australia. The team guided me through each step clearly, answered all my questions quickly, and made sure everything was handled properly from start to finish."

P
Prime Training

"Shiraz and his team did an amazing job relocating me from Australia to Dubai. The entire process was smooth and super efficient, with complete support on banking, immigration and company setup. Would highly recommend!"

F
Fin Kwong

"Smooth and great experience, very good communication and an easy process including visa, business, banking and everything! Highly recommend if you're looking to set up a business in the UAE."

T
Toby Dowling

"Shiraz made our visa process smooth and straightforward. He's knowledgeable, responsive, and genuinely cares about getting things right. Every question was answered promptly. Definitely recommend to anyone navigating immigration in Dubai."

S
Sathyaraj Balasubramanian

"Great service, accountability, honesty and competency. I've been with Shiraz for more than 3 years now, and everything has been going smoothly."

E
Evgeny Urazov

"Appreciate the professional services by Shiraz and the team for helping with immigration, visas and initial setup. Never had an issue with their services in the last 2 years. I recommend with confidence."

S
Suresh Kumar

FAQ

Common questions

Everything you need to know about trademark registration in the UAE.

Why should I register my trademark in the UAE?
Registering your trademark helps protect your brand name, logo, and other distinctive brand elements from unauthorized use. It also creates a valuable intellectual property asset for your business.
Can foreigners register a trademark in the UAE?
Yes. Foreign individuals and companies can register trademarks in the UAE, subject to the applicable requirements. Foreign applicants may need to work through a registered trademark agent and provide the required Power of Attorney.
Can I register both my brand name and logo?
Yes. You can seek trademark protection for distinctive brand elements such as names and logos, provided they meet the UAE's trademark requirements and pass the official examination process.
How long does UAE trademark registration take?
The timeline depends on the examination, publication, and registration stages. Once accepted, the trademark is published and subject to the applicable objection period before final registration.
What happens after my trademark application is approved?
After acceptance, the trademark is published in the official Trademark Bulletin. A 30-day objection period applies. If there is no successful objection, the final registration requirements can be completed and the trademark certificate issued.
Can SetupHero handle the entire trademark registration process?
Yes. SetupHero can guide you through the process, including trademark assessment, application preparation, filing, publication, and the final registration stage, helping make the process simple and straightforward.

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